You might be uncomfortable wondering about how your business might change in the near future. That’s especially so today. The economic doldrums means that all of us are focusing on getting through the next month or week. But business owners need to think about where the fitness business is heading, and the changes that they’ll have to make to bring in clients and earn higher profits.
I know that no one enjoys hearing the word “change.” It’s a word that frightens many business owners. I’m bringing good news, though: Most of the changes to the personal training industry will help you and your business earn more money.
Let’s start with online marketing. You may think you’re doing well with print advertising. Maybe you regularly take out an ad in the community newspaper. You might rely on placing flyers in local coffee shops, diners and beauty salons. That strategy won’t work much longer. In fact, it probably isn’t good enough right now.
Marketing on the Internet is key
Today, and definitely in the future, you’ll have to focus more of your time on online marketing. You should be marketing your newest classes on Facebook. You’ll have to Tweet on Twitter to let students know about your new referral program. You’ll benefit from creating and maintaining a fitness blog. And you should consider writing and filming short videos to post on YouTube.
If you don’t accept this change, if you ignore the online social networking sites, you’ll miss out on the growing youth market. You might as well hurl your money in the garbage. You shouldn’t look at online marketing as a chore, though. It’s not easy to master online marketing. But once you do, you’ll discover that it’s a great way to boost the size of your client base. And remember that this type of marketing is either cheap or free.