Hardly anyone goes into the personal-training business because they like marketing. They become personal trainers because their goal is to help people lose weight, build their strength and live healthy lives. However, it’s just as crucial for personal trainers to hone their promotional skills as it is for them to increase their knowledge when it comes to adding new clients and financial rewards. Fitness trainers will never attract a steady stream of new clients without first mastering some basic fitness promotional strategies.
If they fail to properly market their business, even the best trainers will be struggling to find work. That’s because even the best trainers won’t bring in new clients if these potential clients don’t know that they exist.
The question, though, is this: Is it possible for personal trainers promote businesses without wasting tons of money? The answer is “yes”. Trainers just have to use their imaginations and that calls for some common-sense fitness marketing strategies.
For instance, personal trainers can approach their neighborhood’s boutiques, libraries, credit unions and grocery stores with flyers promoting their business. Most area entrepreneurs will happily post these advertisements inside their establishments. Business owners like to see other entrepreneurs do well. When a business district holds several successful shops and services all entrepreneurs in the area benefit.
Another low-cost method personal trainers can experiment with is for them to speak at local Rotary clubs, church groups and community associations. Trainers can ask to run a special session for these groups that concentrates on safe weight loss, strength training or flexibility exercises. Trainers should be sure, of course, to bring several business cards with them.
Unfortunately, fitness pros will have to pay for some promotional efforts. But much of it can be inexpensive. Personal trainers can place an ad in their local newspapers for rates that are usually quite affordable. If they want to end up in the community paper at no cost, they can offer to write a guest editorial. Most local papers are constantly searching for free columns to fill their pages.