There is a new term beginning to emerge in discussions about platelet-rich plasma (PRP) therapy. That term is ‘liquid gold’. More and more, those who propose PRP therapy as a treatment for hair loss, musculoskeletal injuries, and aesthetic issues are using the term to denote how valuable it is.

Calling something liquid gold implies a high level of value. Indeed, PRP therapy does offer incredible value to three groups of people. Each of the three are discussed in greater detail below. As you read about why each group appreciates PRP therapy, ask yourself if it is something you might consider.

1. Value to Patients in Need of Alternatives

At the very top of the list are patients who turn to PRP therapy as an alternative to more traditional options. A good example would be the osteoarthritis patient who has been suffering chronic pain for years. Each traditional treatment he has tried has helped to some degree, but the pain remains. Now it is getting worse.

Here is a desperate patient who just wants the pain to go away. His doctor recommends joint replacement surgery, but that same doctors also advised the patient that surgery does not guarantee an end to the pain. So the patient decides to try PRP therapy first. PRP injections are minimally invasive and, if they work, he gets to keep his knees.

The Advanced Regenerative Medicine Institute says there are plenty of patients like our fictional arthritis sufferer. These are people who have tried other treatments to no avail. Whether it is osteoarthritis or hair loss, they are looking for another treatment because nothing else has worked.

2. Value to Laborers and Athletes

Laborers and professional athletes are people who make a living in ways that put tremendous stress on their bodies. From the steelworker to the football player, injuries are common in jobs that can be quite punishing. Sometimes those injuries mean a person is unable to work.

A house framer with a bad knee can benefit from PRP therapy just as much as a baseball pitcher suffering from an ulnar collateral ligament injury. PRP therapy might not work for either one, but if it does work, it could mean both are back to work sooner. That means they are both earning a paycheck sooner as well.

If you doubt the efficacy of PRP therapy in this regard, just scan the sports pages of your local newspaper. Every baseball season there are numerous stories of pitchers who avoid Tommy John surgery – and get back on the diamond faster – after having PRP injections.

Value to Regenerative Medicine Clinicians

PRP is liquid gold to injured patients who find value in its efficacy. Yet its value is different to the third group: those clinicians who offer it in their practices. To them, it is liquid gold because of what it contributes to the bottom line.

As uncomfortable as it might be to talk about, medicine is a business. Doctors have to derive revenue from the services they provide in order to run their offices and pay their own bills. Doctors and medical facilities cannot treat people for free.

In light of that, PRP is liquid gold because therapy is offered as a cash-and-carry service. Note that insurance companies do not cover PRP injections except for use as a post-surgical wound treatment. So that means the osteoarthritis patient, athlete, and construction worker with the bad knee all pay out-of-pocket.

There are good reasons PRP is called liquid gold. Now you know three of them. Is PRP therapy something that you might be interested in?

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